Ulrich (left) & Terwiesch (right)
The XPULT Experimental Catapult is a product of Peloton Systems LLC. The catapult was originally developed for use in teaching design of experiments and process improvement in the university classroom. It replaced large and expensive set-ups which cost hundreds of dollars.
The founders of Peloton Systems are Christian Terwiesch and Karl Ulrich. They are professors at The Wharton School of the University of Pennsylvania, where they have taught innovation and product development to thousands of executives and MBA students. They have led dozens or organizations in becoming more innovative, in a wide range of industries including consumer packaged goods, pharmaceuticals, financial services, and high-technology. Terwiesch and Ulrich ground their teaching and research on a wealth of practical experience as innovators, product designers, and entrepreneurs.
Their latest book is Innovation Tournaments (Harvard Business Press, 2009).
